Here are your supplement reading materials. Download these PDF’s for your fuure reference:
- What is AdWords.pdf
- Five AdWords pillars.pdf
- AdWords account overview.pdf
- Setup AdWords.pdf
- AdWords account structure.pdf
- AdWords cheat sheet.pdf
- AdWords terms for beginners.pdf
- Choosing the right keywords.pdf
- Determining AdWords budgets.pdf
- Writing great ads.pdf
- Advertising previews.pdf
- Targeting mobile.pdf
- Quality Score.pdf
- Understanding landing pages.pdf
- Using negative keywords.pdf
- Measuring success.pdf
- Getting started with Analytics.pdf
- Campaign tune-up.pdf
- Opportunities tab.pdf
- Optimizing your campaign.pdf