Story telling is the foundation of great social media Now that you’ve completed your persona and identified your target audience it’s time to tell your story. This is not a bio — share your signature story. A heart centered story that tells the truth, reveals something personal. private, painful. Think Oprah Winfrey, Ellen DeGeneres, and […]
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To be successful at social media you need the right mindset… 83% of consumers seek the advice of their friends to help them make consumption decisions including what to purchase or not – Nielson’s “Trust in Advertising Report” 2015 Are you turned off by pushy salespeople shouting their offers at you? It works the same
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Social Media provides you a way to use “word of mouth” advertising powered by technology. When thinking of your social strategy and formulating your plans, remember: The companies that understand this are incorporating social into their online advertising methods. Unlike slapping a banner ad on a webpage, social media campaigns can take full advantage of
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