Creating Great Personas by Ian Laurie How is it that some web sites just click, the moment you look at them? What makes some people just love Grolsh beer, while others swear by Guinness? Why do you like BMWs, while I like Teslas? Why do I like one candidate, while you like another? This isn’t […]
Get in Your Customers’ Head Read More »
It’s difficult to identify content to curate, Feedly.com let’s you search multiple social channels and find the content that is relevant to you. Here are 14 top tools used by the pros: Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better
Despite positive signs for social media campaigns, assessing their effectiveness remains subjective – www.emarketer.com Talk talk talk… What about ROI? Asking about ROI is the right question for business, but it’s the wrong question to ask for social media. Equaling money with social media is like getting mad at a networking meetup because you didn’t
Metrics, Tracking and ROI Read More »