What Works? Small Businesses Love Email Marketing Email marketing remains one of the most effective and commonly used marketing tools for small businesses. In a May 2011 survey for small businesses, more than 73% of respondents claimed to use email marketing, with the majority reporting it to be a highly effective tactic for customer acquisition. […]
Why Facebook? When Facebook started in 2004, it was a bare-bones social network focused on connecting college students. Twelve years and more than 1.65 billion active users later, Facebook has become the most widely-used social network in the world and has shaped online interaction as we know it. From connecting distant friends and family members,
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Why Twitter? Founded in 2006, Twitter’s 140-character bite-size updates have transformed the world’s access to real-time information. Its simple interface allows for sharing anything from breaking news to sports, to great content, to worldwide politics. In a time when we’re oversaturated with media, Twitter also allows us to access what we need to know. Much
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