Key Metrics
There’s more to successful advertising than matching your campaign with searcher’s intent. It’s hard to measure “intent,” but digital advertising does give advertisers (and marketers) the ability to leverage user data to get closer than ever to matching their promotion with the people who need and/or want it most. I don’t think there is another
Ad Extentions
Ad Extensions are extra snippets of relevant information about your business that can be added to your AdWords text ads. Using Extensions can expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific