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Introduction to Google AdWords Course Week 1 I. Introduction to Google network 1. About Google and Google ad words a. Overview of search engine marketing and online advertising b. Introduction to Google and Google AdWords 2. AdWords fundamentals a. How costs are calculated and AdWords b. The benefits of AdWords c. Common AdWords terms d. […]

Overview Of Search Engine Marketing & Online Advertising When a user begins their search for information about products or services, they typically use a search engine. The words or phrases they use, called a search query, will return set of results that are relevant to the query. Most search engines provide two types of search