The Google Network Your customers tend to do a lot online – they search, they shop, they read the news and browse interesting websites. You want to reach them no matter what they’re doing on the web. The answer, the Google Network. This is the name of the ad platform where your AdWords ad can […]
04 Introduction to the Google Network Read More »
Difference Between Google Search Results And Advertisements When people search on Google for something they want, they find two types of results: search results and AdWords ads. Search results appear as links on search results pages and aren’t part of Google’s advertising programs. AdWords ads appear under an “Ads” label and may be placed in
03 Overview of Search Ad Positions Read More »
How Costs Are Calculated AdWords gives you control over your advertising costs. There’s no minimum amount that you have to spend. You set an average daily budget and choose how you’ll spend your money. Go to your account at https://adwords.google.com to see full reports of your advertising costs and billing history anytime. Every time someone
02 AdWords Fundamentals Read More »