Organizing Campaigns & Ads AdWords is organized into three layers: account, campaigns, and ad groups. It’s important to understanding how these layers can help you organize your ads and keywords into ad groups and campaigns so that AdWords can then target your ads for the right audience. To show ads that are relevant to the searches of […]
07 Campaign Strategy Read More »
Account Organization Good account organization helps you make changes quickly, target your ads effectively, and, ultimately, reach more of your advertising goals. By creating well-structured campaigns by theme or product, you’ll get more than just an account that’s easy to manage and keep organized: you’ll also have sets of ads and keywords that are directly
Account Management Read More »
Navigating Your Account For those of you who are new to AdWords, take a few minutes to explore the six main tabs: Home, Campaigns, Opportunities, Tools and Analysis, Billing, and My account. Home: This contains your Account Snapshot page, an easy-to-read summary of important account information. Campaigns: Here’s where you’ll spend most of your time
05 Setting Up an AdWords Account Read More »