How Ad Groups Work An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the […]
10 Introduction to Ad Group Management Read More »
Understanding Campaign Status The “Status” column of your “All online campaigns” page tells you whether your campaigns are active or not, and whether your campaign is limited by budget. When you check your account alerts and top-level statistics, check your campaign status as well to make sure that your ads are running as you’d expect
09 Managing Campaigns Read More »
Creating Your First Campaign The first time you create an ad campaign, AdWords guides you through several steps where you’ll choose your ad campaign’s settings, write your first ad, and select keywords that you think your customers would use when they’re searching for information related to your products or services. Thinking about your customers’ preferences,