How to Build Your Keyword List – delete this page Selecting the right keyword list for you campaign can help you show your ads to the customers you want as they search for specific terms of visit certain websites. The keywords you choose should match the terms your potential customers would use to find your […]
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How Keywords Work Keywords are the words or phrases you choose to match your ads with corresponding user search queries. To get your ads to appear when your prospective customer searches for your product or service, you need to choose keywords that match the words or phrases that these potential customers use. By selecting high-quality,
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Understand Ad Status The “Status” column of your Ads tab signals whether or not an ad is active and the reason for its status. The status of an ad reflects changes that you make to that ad or its campaign and whether or not that ad’s been approved based on AdWords policies. Where to find
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