Getting started Before we begin, I just want you to know that AdWords is incredibly simple – and that’s what makes it seem so complicated. There is one caveat you should be aware of before you risk your money with AdWords… It’s really easy to spend money on AdWords and have nothing to show for […]
Creating a Campaign Read More »
Using keyword match types and choosing keywords for the Display Network: Use keyword match types to better control who sees your ads Keyword match types give you greater control over who sees your ads. For example, with the exact match option, you can make your ad eligible to show up only when someone searches for
Using the Keyword Planner, negative keywords, and the search terms report: Use the Keyword Planner to find and select new keywords. You can get keyword ideas and traffic estimates to help you build a Search Network campaign by using the Keyword Planner. This tool will also show you how a list of keywords might perform
13A Intermediate Tips Read More »