Keyword Matching Options http://youtu.be/ZLfxIKw1V3Y You can use match types with your keywords to help control which searches can trigger your ad. Ranging from broad to narrow, here are the different match types: broad match, broad match modifier, phrase match, exact match, and negative match. In general, the broader the keyword matching option, the more traffic […]
PPC and Online Marketing WILL Change… Search Engine Marketing has substantially evolved over the past 10 years. As Google and other search engine technology has improved, PPC advertising has also benefited with new features and subtle changes in the way to market products, services and information online. The only way to remain competitive in this changing
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Leveraging Your Time The 80/20 rule is universally applied to almost everything… And on the Internet – it’s more like 95/5! This lesson is designed to improve your “campaign management” time by providing areas to focus that can really have an impact on your success. Looking at the Data Seeing is believing, so let’s get
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