Author name: John

To understand how AdWords works, you’ll want to familiarize yourself with some of the key building blocks: where your ads can appear, the quality of your ads, and what you pay for them. You’ll learn about each of these in this module and the ones that follow. As you learned in a previous module, your […]

Scenario As you read through this section of the study guide, think about the following scenario: Acme signed a new client, Fiona, who makes and sells eco-friendly furniture. Fiona’s company, Fine Furniture, will be launching a new line of furniture for children and she’s asked you to develop a marketing plan that will increase the

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren’t. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices —