What you’ll learn in this module: How to choose a campaign type Best practices for structuring your campaign Different options for targeting your audience How to choose your bid and budget How to set your bids and budgets Tools to use to plan your campaigns < PREVIOUS | NEXT >
Setting up an AdWords campaign Read More »
AdWords gives you control over your advertising costs and there’s no minimum amount that you have to spend. Instead, you set a daily budget and choose how you’ll spend your money. How Costs Are Calculated AdWords gives you control over your advertising costs. There’s no minimum amount that you have to spend. You set an
Scenario As you read through this section, think about how you’d approach the following: Fiona wants the landing page for all of her ads to go to the homepage of Fine Furniture’s website. The homepage, however, isn’t very customer-friendly — it’s not clear how to navigate the site, there are too many images, and some
The quality of your ads Read More »