Showing your ads to the right prospective customers is a key part of a successful advertising campaign that helps you reach your goals. Below, we’ll review the different ways that you can use AdWords to show your ads. Keyword targeting As you learned in a previous module, on the Search Network, AdWords will use your […]
Targeting your audience Read More »
Before you begin creating your campaign, it’s important to learn how AdWords is structured. A well-organized account can help you create effective campaigns that target the right audience and, ultimately, help you reach more of your advertising goals. AdWords is organized into three layers: account, campaigns, ad groups. Account: Your account is associated with a
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When you start setting up your AdWords campaign, you’ll need to choose a campaign type and a campaign sub-type. The campaign type determines things like where your ads can show to customers on Google’s advertising networks, and what format they can be in, like text or video. The campaign sub-type determines how many settings and
Choosing a campaign type Read More »