As you get your campaign up and running, you’ll want to consider several different tools that can help you measure and optimize your ad performance. Below we’ll go over a few tools — conversion tracking, Google Analytics, and campaign experiments — that you can use to start measuring your results. Conversion tracking Basic statistics like […]
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Now that you’ve created a campaign, it’s time to measure your ad performance. You can analyze basic account, campaign, and ad group information using different data and reports available in AdWords. There are also advanced reports that go beyond the number of clicks or impressions you’re getting, allowing you to see the impact AdWords has
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What you’ll learn in this module: Different reports you can use to measure your results Tools you can use to measure your performance How to evaluate metrics that are relevant to your goals Tips for optimizing your campaigns < PREVIOUS | NEXT >
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