Author name: John

Using Google AdWords for the first time will introduce you to some new terminology. Here are a few of the most commonly used AdWords terms: Keyword: The keywords you choose are the terms or phrases you want to prompt your ad to appear. For example, if you deliver fresh flowers, you can use “fresh flower […]

Now that you know which statistics to use to measure your ad performance, let’s go over how to use that data to improve your performance. You’ll also want to optimize your campaign based on your business goal, a few of which we’ll go over below. Improving your return on investment In general, you’ll want to

Scenario There’s enough conversion data in Fiona’s Search campaign for Antoine to start evaluating how her ads and keywords are performing. And, Fiona’s asked about the return on investment she’s getting from using AdWords to promote her new products. What conversion statistics would you look at to get an idea of the cost of each