Invest in keywords that produce results Choosing high quality, relevant keywords for your advertising campaign can help you reach the customers you want. Be sure to invest in keywords that are producing results for you. To see if the keywords you’ve chosen are on the right track, answer these questions: 1. Are your keywords specific […]
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Find out which keywords are working for you Keywords are the heart of your advertising campaign. Choose the right ones and they’ll drive a steady stream of hungry buyers to your ad; choose the wrong ones and you’ll be spending money on useless clicks. You’ll need to review your keywords’ performance regularly to discover which
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Using Display Planner Display Planner is a free AdWords tool that you can use to plan your Display Network ad campaigns. You’ll just need a few basic details to get started, like your customers’ interests or your landing page. Display Planner then generates targeting ideas along with impression estimates and historical costs to guide your