Author name: John

Defining Your Audience

To be successful at social media you need the right mindset… 83% of consumers seek the advice of their friends to help them make consumption decisions including what to purchase or not – Nielson’s “Trust in Advertising Report” 2015 Are you turned off by pushy salespeople shouting their offers at you? It works the same […]

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Why Social Media Marketing?

Social Media provides you a way to use “word of mouth” advertising powered by technology. When thinking of your social strategy and formulating your plans, remember: The companies that understand this are incorporating social into their online advertising methods. Unlike slapping a banner ad on a webpage, social media campaigns can take full advantage of

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What is Social Media?

The first step in understanding social media is to understand the role it plays in marketing… Social gives you a voice and a means to communicate with your customers and your peers allowing you to connect directly and individually with each customer, drive repeat business and use your fan base to attract new customers by

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