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Extra Resources

It’s difficult to identify content to curate, Feedly.com let’s you search multiple social channels and find the content that is relevant to you. Here are 14 top tools used by the pros: Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better […]

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Metrics, Tracking and ROI

Despite positive signs for social media campaigns, assessing their effectiveness remains subjective – www.emarketer.com Talk talk talk… What about ROI? Asking about ROI is the right question for business, but it’s the wrong question to ask for social media. Equaling money with social media is like getting mad at a networking meetup because you didn’t

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Generating Content

Content Rules There are two aspects to social media… One is people sharing their experiences, likes, dislikes etc. The second is content. People need something to talk about and your product or service is the goal. In order for social media to be successful, you need to have something for people who want to talk

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