About Thought Leadership The follow are my notes from a seminar on social media conducted by Ariel Hyatt. This conversation isn’t about being Gondi, Nelson Mandela or Mother Teresa… This is more about connecting your personal brand, to your signature story, to your niches and establishing a platform for yourself. When you think about platforms, […]
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Conversation Marketing in a Nutshell by Ian Laurie The internet is the only two-way marketing medium outside of a face-to-face meeting, a telephone call, or a video conference. That uniqueness makes internet marketing more efficient, profitable, and much, much more complex. I’ve grappled with that for a while now. This book started out as a
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Creating Great Personas by Ian Laurie How is it that some web sites just click, the moment you look at them? What makes some people just love Grolsh beer, while others swear by Guinness? Why do you like BMWs, while I like Teslas? Why do I like one candidate, while you like another? This isn’t
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