Why Blogging? First things first: This is nowhere near a comprehensive guide to blogging. There are dozens of good books written about creating, growing, and maintaining a blog, and if you’re interested in going down that path, we’d recommend you find a few you like. We hope, though, that this chapter provides enough background to […]
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What Works? Even though email newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service,
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What Works? Small Businesses Love Email Marketing Email marketing remains one of the most effective and commonly used marketing tools for small businesses. In a May 2011 survey for small businesses, more than 73% of respondents claimed to use email marketing, with the majority reporting it to be a highly effective tactic for customer acquisition.