Author name: John

According to LinkedIn, there are more than 500 million members in over 200 countries and territories. more than four million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of information. So how do you get your message in among the internet’s most trusted source? Let’s explore some LinkedIn specific best practices. […]

According to Facebook, on average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on – but only 300 of them actually make it into a

Taking Ownership Performing a social media audit is a key part of developing – or updating – an effective social media marketing plan. Before you can think strategically about your social media use, you need to document and evaluate your existing marketing efforts. The audit process will allow you an opportunity to determine what is