Author name: John

Facebook Insights

Marketing (and especially digital marketing) is part art and part science. The “art” is creative – writing content, creating imaginary like graphics and videos, and building UX platforms that your audience likes. The “science” is collecting and tracking everything… clicks, views, likes, retweets, shares, comments, etc all defined as user engagement or metrics. Without collecting and analyzing data, you’ll […]

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Facebook Case Studies

Sometimes the best way to learn something is to “look over the shoulder” watch someone do it. Watch as Thomas Joslyn explains why Facebook, ecommerce options, generating content, boosting posts, and pay-per-click ads through these 5 case studies on how to market on Facebook. https://youtu.be/orMZeNRuwts NEXT: Additional Facebook Training

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Facebook Advertising Primer

If done properly, Facebook advertising can provide a constant source of traffic. From leads, to customers, to expanding market reach – there’s something for everyone. But where do you get started? Sometimes looking at what isn’t working is more important than focusing on what is… This video, by Michelle Pescosolido examines the #1 reason why

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