The rapid growth of social media platforms and the popularity and rise of sponsored social media posts has attracted a lot of attention lately—and not necessarily the good, ROI-driving kind of attention. The Federal Trade Commission (FTC), the U.S. government agency responsible for overseeing ads and advertising practices, has started to closely scrutinize influencer marketing […]
Disclosures and the FTC Read More »
Why Instagram? While just a little over turning 6 years old, Instagram has made huge strides in social media. Consider these statistics by DMR: 600 million monthly active users 300 million daily active users 70+ million photos uploaded daily 20% of total internet users that use Instagram 89.4 million US users (up from 77.6 million in
Instagram Introduction Read More »
Each social network has it’s own culture and style… and Pinterest is no different. Here are some of the best Pinterest practices and etiquette tips to help you reach your audience better and to craft optimized messages in the Pinterest channel… Best Practices 1) Streamline your content Some Pinterest accounts have created boards for every topic imaginable, but
Pinterest Best Practices Read More »