Author name: John

You’ve learned a lot, now it’s time to put those pieces together. There are certain essentials that every website must have in order to be successful. Whether you’re creating a new site or working on an existing site, the elements below are the areas you should focus your attention on for maximum effectiveness. But to honest […]

Commercial Intent The number one mistake most people make when developing keyword lists is focusing on the wrong metric. They’re usually looking at search volume thinking the more traffic the better. That’s wrong – you need to focus on commercial intent. Generally, most “search volume” based keywords are informational in nature meaning they will generate a

Keyword Discovery The first phase of keyword research involves developing new keyword ideas. Sometimes this can be the most challenging part of the process. If your team is unfamiliar with keyword competition, they tend to select very broad words to target such as entertainment, hotel, or Las Vegas. Others will pick obscure phrases that hardly