Author name: John

W1P2: How Search Engines Work

What is Search Engine Optimization? Search Engine Optimization or SEO is the process of improving the visibility of a website or a web page in the search engine “natural,” or unpaid (“organic” or “algorithmic”) search results. All major search engines such as Google, Bing, and Yahoo have such results, where web pages and other content such […]

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W2P5: Putting it Together

Develop Your Keyword List Now that you have an understanding of buyer intent and you’re familiar with using keyword classes, here’s how it to put the knowledge into practice: Create a Seed List A seed list is your initial set of keyword ideas. Write down the four keyword classes (buckets) – these would be based

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