Author name: John

Course Outline: Search Engine Optimization & Online Marketing

SEO /

Instructor: John Larson (john.larson@unlv.edu). Welcome to Introduction to Search Engine Optimization. This class designed to teach you the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engine results. Course Outline Week One – Search Engine Basics Week Two – Keyword Research Week Three – SE Friendly Design Week […]

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Time for an Experiment!

SEO, SEO Resources /

You’re Here – Awesome! – It’s time for an experiment. There is no greater opportunity available to SEO’s than the ability to use search engines to perform experiments and test theories. It is through this painstaking process that knowledge about the functions of the engines is learned. Let’s try a test and see what happens… Register

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W1P1: Search Overview

SEO /

Search Engine History   Then There Were Three… The early birds (Infoseek, Altavista, Webcrawler, and Yahoo) began offering search results back in 1994 and most have not survived the test of time. According NetMarketShare, as of September 2017, Google (created in 1996) leads the global search engine market share (desktop/laptop) with 78.05%. The next closet

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