Google AdWords account structure is essential in creating effective campaigns. If there is one thing in the class to pay attention to, it’s properly setting up your account for success. Why? Good account organization helps you make changes quickly, target your ads effectively, and, ultimately, reach more of your advertising goals. By creating well-structured campaigns […]
Google Ads (formerly Google Adwords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users At it’s most basic level, the ad platform operates on an auction basis. You bid on
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This is a fundamental course for those who want to learn the basics of Google Ads (formerly Google Adwords). The course will cover Search Advertising, but the principles you learn will extend to the other ad platforms. Once you’ve completed this course you’ll have an understanding of how Adwords works, including: What are Google Ads
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