Conclusion

Since its development, social media has changed the way humans interact with one another. From a business perspective, it’s also changed the way businesses launch new products or services, share information, and build their brand. Costing fractions what traditional television, radio and print did, social media allows organizations and entrepreneurs the ability to reach a large audience in a cost-efficient manner (with many platforms integrating tools to help businesses extend their reach).

Whether it’s gaining more followers or increasing customer engagement, businesses around the world are discovering new ways how social media is contributing to their success and growth. The real value of social media centers around cultivating trust on a personal level. Regardless of technology, the ability for interaction contributes to building a strong online reputation and consumers often side with a name they trust.

Here are some resources to help to stay informed with industry changes and opportunities to learn more:

Social Media Marketing

Analytics & Tracking

Search / Marketing

Pay-Per-Click Advertising

Social Buzz

Tech / Entrepreneur

SEO & Web Tools