Social media changes…
According to Social Media Examiner’s 2019 industry report by Michael Stelzner, there are big changes happening in the industry…
#1 Facebook
Facebook declining: There’s a clear indication that marketers are diversifying away from Facebook. For the first time in the last 5 years, Facebook lost share as the most important platform for marketers, dropping from 67% in 2018 to 61% in 2019. One in ten marketers indicated they’ll be decreasing their organic marketing on Facebook. Only 51% of marketers plan on increasing their Facebook organic activities, down from 62% in 2018.
Despite that survey result, Facebook remains the most marketed channel – over 16% higher than #2 YouTube and almost 64% higher than #3 Instagram!
#2 Messenger bots
Messenger bots declining: Messenger bots haven’t caught on with marketers. Only 14% of marketers are using bots (down from 15% in 2018). Only 32% of marketers plan on increasing their bot activities, down from 39% in 2018. Interest in learning more about Messenger bots dropped to 45% from 70% in 2018.
#3 Instagram
Instagram is hot: 73% of marketers are using Instagram, up from 66% in 2018. It’s the second most important social platform for marketing (behind Facebook) and surpassed LinkedIn for the first time. A significant 69% of marketers plan on increasing their Instagram organic activities over the next 12 months.
Instagram is the number-one platform marketers want to learn more about, surpassing Facebook for the first time.
#4 Engagement
Engagement matters most: For the first time in our study, how to achieve better engagement is the top question marketers want answered. This is likely in reaction to Facebook news feed changes made in early 2018 that incentive meaningful social interactions.
#5 YouTube
YouTube interest is high: A significant 71% of marketers plan on increasing their use of YouTube video and 75% want to learn more about marketing on the platform.
YouTube is the number-one video channel, used by 57% of marketers
Which Platform Should You Choose?
That depends… You need to consider your goals, your audience, and your content creation capabilities.
As you go through this course and learn about defining your audience, finding your voice, assessing your resources, defining your goals, and other variables – you’ll discover which platform is right for you, your clients or your business.