The first step in understanding social media is to understand the role it plays in marketing…
Social gives you a voice and a means to communicate with your customers and your peers allowing you to connect directly and individually with each customer, drive repeat business and use your fan base to attract new customers by word of mouth.
Is social media worth your time or investment?
According to a Social Media Today article by Evan Asano, teens now spend up to 9 hours per day on social platforms while only 30% of that time spent online is allocated to social interaction and 60% of that time is on mobile!
Major brands have taken notice with $36 billion projected for social media ad spends in 2017.
The average person spends almost two hours (approximately 116 minutes) daily on social media everyday… The time spent on social media beats time spent eating and drinking, socializing, and grooming!., which translates to a total of 5 years and 4 months spent over a lifetime.
Here’s a quick breakdown of the daily time spent on social media platforms:
