Instructor: John Larson
Overview
Discover the difference between a #tag, like, plus, or pin. If you are a small-business owner, self-employed, artist, webmaster, or just want a better understanding of the power of social media, this course is for you. Take an in-depth look at the tools and emerging technologies you can use to generate interest in your business, attract new customers, and market your products and services online via Facebook, Twitter, LinkedIn, YouTube, and Pinterest. The course covers the basics of developing your own social media marketing blueprint, creating your media websites, branding the properties, developing content, formulating an optimization strategy so potential customers can find you using search engines, and best practices for creating an excellent user experience. Walk away from the class with a finalized marketing plan for your business, including an implementation timeline.
Passing the Course
Since this course is provided for informational purposes, no quizzes or homework will be required. It is recommended that students spend time outside of class reviewing their notes and applying the information presented in class. This will bring about the best possible results and will enable students to get the most from the class. Students who practice outside of class seem to learn and retain more than those who rely solely on classroom time for their learning and practice.
Class Home Page
- http://unlvweb.com/smm/smm-outline/
- Please DO NOT share this link or its content with others. This course is exclusive to students who paid UNLV Continuing Education to attend this class.
Other Important Information
- As a courtesy to others in the room, turn off your cell phone. Please wait until our break or end of class to return calls.
- There will be a 15-20 minute break about half way through the course.
- Do not download anything or install any programs and files on the computers!
- Do not change the files, styles, etc. or save class files or pages on your computer’s desktop. If you want to take notes using the computer, either use an online email program (like Yahoo or Gmail) or use Microsoft Word and save the document to a portable drive.
- At the end of class, turn off the computer AND the monitor.
- All beverages must be in spill-proof containers. No food or eating in class. You will be responsible for any damage to the computer equipment due to spilled beverages or food.
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Your Feedback is Appreciated!
At our last class, you are invited to take my class evaluation. This survey is different from the University’s evaluation and is used by only me (to improve this class for future students) and is completely anonymous. If you would like to participate, please click the link below.
Thank you in advance for your help.
PLEASE NOTE: THE CLASS PAGES WILL BE AVAILABLE FOR 2 WEEKS AFTER CLASS ENDS. FEEL FREE TO PRINT THEM OUT FOR YOUR REFERENCE.