It’s difficult to identify content to curate, Feedly.com let’s you search multiple social channels and find the content that is relevant to you.
Here are 14 top tools used by the pros:
Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.
Addvocate solves a very common problem in social media, which is the need to decentralize your messengers. Almost always, the employees in your company have more social connections (combined) than the company does for its official social media outposts.
The best new tool I’ve seen in many months is called Swayy. It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles.
Let me start by saying eGrabber Account-Researcher is NOT a free tool. You can get a free trial, but it’s so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee. Can you eventually find the same info on Google with the right algorithms? Yes. Will it take you hours and hours to yield results that aren’t as comprehensive? Yes. Is your time worth more than that? YES!
Photos are a great way to engage people on your blog and draw them into your post. They also grab attention when someone shares your blog post on Facebook or another social media channel. Unfortunately, good photography can cost a lot of money, and with regular blogging, the investment can add up fast. Enter Compfight. Compfight searches Flickr’s photos that have the appropriate Creative Commons license for Commercial Use.
Tagboard is my new cool social media tool. To describe it simply, Tagboard is a way to monitor keywords (a.k.a. hashtags) across multiple social media channels.
As you’re probably aware, Twitter can be very noisy! A tool that can help you manage your account while growing your following with the right people is very valuable. ManageFlitter cuts through the chatter and helps you manager Twitter more efficiently.
Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors, specifically across Facebook, Twitter and YouTube—for now.
Post Planner is a content management tool that runs as an application within Facebook. What’s great about Post Planner is that in addition to providing the ability to schedule content, it also provides fantastic facilities for sourcing and adding content to your queue for later posting.
Here’s a a new free Facebook page analytics tool from Komfo — a company claiming to be “the leading tool provider in the Nordics within the Social Media Marketing space.”
An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms—including Facebook, Twitter and YouTube—from one place. It was just launched in April and they will be adding features and other social networks.
One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph. SocialOomph (professional edition, which costs about $25 a month) allows you to not only load and schedule tweets, you can also make them recurring, saving you the onerous and time-consuming task of ongoing scheduling.
Are you looking for more marketing tools and resources? Here are links to a collection of great content that will assist you in becoming a social media pro in no time:
- Kissmetrics – 75 resources for writing incredible copy that converts.
- Social Media Examinar – Getting started with social media: a resource guide.
- Social Media Today – 50 top tools for managing, monitoring, and analyzing your social media initiatives.
- Heidi Cohen – 80 social media marketing resources.
- Convince and Convert – 39 social media tools I’ll use today.
- Search Engine Journal – Top 10 tools for managing your social media accounts.
- Dashburst – 10 best social media management tools.
- HootSuite – Hootresources… An impressive collection of case studies, guides, white papers, videos, webinars, tips and more by one of the social media market leaders.
- Fast Company – 14 tools to help you add images to your social media posts.
- The Social Media Dictionary – a collection of the terms used on various social platforms.