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AdWords Course Menu

The Basics

What is Google Ads
Adwords Terminology
Account Structure
How Keywords Work
Negative Keywords
Text Ads Overview
Writing Effective Ads
Ad Extensions
Key Metrics
Quality Score

Search Campaign

Coming Soon

SMM Course Menu

Course Outline

SMM - Getting Started
What is Social Media
Why Social Media Marketing
Social Media Trends Change
Defining Your Audience
Defining Your Message
FTC Disclosures
Social Media Audit
Social Media Plan
Generating Content
Tracking & ROI
Conclusion

Facebook
Introduction
Creating a Business Page
Best Practices
Facebook Insights
Facebook Advertising Primer
Facebook Live
Facebook Case Studies
Additional Facebook Training

YouTube
Introduction
Creating a YouTube Account
Best Practices
Additional YouTube Training

Twitter
Introduction
Creating a Twitter Account
Best Practices
Additional Twitter Training

Instagram
Introduction
Creating an Instagram Account
Best Practices
Additional Instagram Training

LinkedIn
Introduction
Creating a LinkedIn Account
Best Practices
Additional LinkedIn Training

Pinterest
Introduction
Creating a Pinterest Account
Best Practices
Additional Pinterest Training

Other Platforms
Blogging
Email
Newsletter

Additional SMM Resources

CMS Course Menu

Course Outline

Introduction
Funadmentals

Getting Started
What is a CMS?
CMS Terminology
CMS Evolution
CMS Types
CMS Capabilities
CMS Solutions
Homework
Quiz 1

Choosing a CMS
Comparing Types
Features & Concerns
Hosted Solutions
Open Source Solutions
Proprietary Solutions
Quiz 2

Best Practices
The Process
Defining Roles
Content Strategy
Site Structure
CMS Migration

FTP Services
FTP Client
FTP Accounts
FTP Session Control
FileZilla Client

Php & MySQL Services
What is PHP?
What is MySQL?
Create User and Database
Remove User and Database
Connect to MySQL Database
MySQL Backup Restore

WordPress
WordPress Basics
Install WordPress
Publishing Content
Install Themes
Install Plugins
Backup WordPress
Update WordPress
Improve Security
Optimize WordPress
WordPress Migration
Quiz 3

Drupal
Drupal Basics
Install Drupal

Joomla!
Joomla! Basics
Install Joomla!

Conclusion
Workflow
Additional Resources

Office Course Menu

Course Outline

Office Basics
Intro to Office
More Office Resources

Word
1. Intro to Word
2. Getting Started
3. Write & Edit Text
4. Format Text
5. Page Layout
6. Tables, Pictures & Watermarks
7. Save & Print
8. Share & Coauthor
9. More Word Resources

PowerPoint
1. Intro to PowerPoint
2. Getting Started
3. Slides & Outline
4. Working with Text
5. Pictures, Graphics & Charts
6. Working with Tables
7. Animation, Audio, & Video
8. Presenting
9. More PowerPoint Resources

Excel
1. Intro to Excel
2. Getting Started
3. Cells
4. Rows & Columns
5. Formatting
6. Formulas & Functions
7. Common Functions
8. Common Tasks
9. Tables
10. Charts
11. Pivot Tables
12. Share & Coauthor
13. More Excel Resources

SEO Course Menu

Course Outline

Search Engine Basics
W1: Overview
W1: How SE's Work
W1: How People Search
W1: Why SE Marketing is Necessary
W1: Homework
W1: Quiz

Keyword Research
W2: Basics
W2: Tools
W2: Advanced
W2: Keyword Competition Analysis
W2: Putting It Together
W2: Homework
W2: Quiz

SE Friendly Design
W3: Technical Web Design
W3: Links
W3: On-Page – Content
W3: On-Page – Markup
W3: On-Page – Structured Data
W3: On-Page – Architecture
W3: On-Page – Putting It Together
W3: Homework
W3: Quiz

Ranking Factors
W4: Ranking Factors
W4: Growing Popularity
W4: Backlinking Basics
W4: Backlinking Strategy
W4: Homework
W4: Quiz

Services, Misconceptions & Analytics
W5: SE Tools
W5: SE Services
W5: Myths & Misconceptions
W5: Analytics
W5: Homework
W5: Quiz

The Next Step
W6: Final Exam
W6: Final Exam Website

W6: Putting it Together
W6: Keeping Current

YTM Course Menu

Course Outline

Introduction
Why YouTube

Marketing & Monetization
What’s Your Purpose

Getting Started
Account Creation

Search Video Optimization
YouTube SEO
Video Keyword Research

Creating Effective Videos
Planning
Content Strategies

Production
Equipment & Production Techniques

Advanced Optimization
Advanced SEO
Channel Optimization
Optimize With Analytics
Using Cards

Monetization
Monetization Opportunities

Growth Strategies
Growing Your Audience
New Video Launch

Google Apps Course Menu

Course Outline

Google Apps Basics
Intro to Google Apps
Google App Resources

Google Docs Training
Intro to Docs
Docs Key Shortcuts
Getting Started
Docs Fundamentals
Editing Documents
Document Formatting
Page Formatting
Inserting Objects
Working with Tables
Share, Collab & Convert
Word to Docs
Docs Resources

Google Slides Training
Intro to Slides
Slides Key Shortcuts
Getting Started
Slides Fundamentals
Editing & Organize
Formatting
Inserting Objects
Graphics & Animations
Presenting
Share, Collab & Convert
PowerPoint to Slides
Slides Resources

Google Sheets Training
Intro to Sheets
Sheets Key Shortcuts
Getting Started
Sheets Fundamentals
Editing Spreadsheets
Formatting Spreadsheets
Inserting Objects
Formulas & Functions
Managing Sheets & Data
Share, Collab & Convert
Excel to Sheets
Sheets Resources

POD Course Menu

Course Outline

Section One
1: Introduction
2: Niche Selection
3: Creation & Optimization
4: Products & Platforms

Section 2
5: Profitability
6: Returns
7: Marketing
8: Customer Loyalty

Section 3
9: Tracking & Analytics
10: POD Business

POD Glossary

KDP Course Menu

Course Outline

1: Getting Started

1: Introduction
2: KDP Success
3: KDP Publishing

2: Design & Formatting

4: Book Design
5: Cover Design
6: Book Formatting
7: Submission to Amazon

3: Legal & Sales

8: Copyright Basics
9: Marketing & Distribution
10: Additional Resources

KDP Glossary

AI Course Menu

Course Outline

Introduction
Introduction
History
NLP
LLMs
Real-World

Platforms
AI Platforms

Workshop
Prompting
Exercises

Concerns
Ethics

Next
The Future
AI Resources

Glossary

adwords

By John / November 4, 2013

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