Why YouTube?
After its humble beginnings in 2005, YouTube has become more than just a place to watch cat videos. YouTube has morphed into the world’s second highest ranked website, second-largest search engine, and second highest user website, a leading driver of online culture, and a springboard for Internet fame.
There’s still plenty of cat videos to go around, but YouTube has its sights on bigger, better ideas. Check out these statistics from Brandwatch:
- 300 hours of video are uploaded to YouTube every minute.
- More than half of YouTube views come from mobile devices.
- The average mobile viewing session lasts more than 40 minutes.
- The music video “Despacito” by Luis Fonsi has over 3.94 billion views as of January 2017.
- On average, there are 1,000,000,000 mobile video views per day.
- In 2014, the most searched term was music. The second was Minecraft.
- 9% of U.S small businesses use YouTube.
Some More Stats to Consider…
Here are the numbers according to Christina Newberry and HootSuite:
User Statistics
1. YouTube has 1.5 billion users, that’s only 2nd to you Facebook.
2. YouTube is available in localized versions available in 88 different countries and 76 languages (that covers 95% of the Internets population). According to Alexa, only 16.6% of YouTube visitors come from the United States, followed by India (8.3%), and Japan (4.6%).
3. YouTube’s demographics are 55% male and 45% female. That differentiates the network from Facebook, histogram, Pinterest, and Snapchat which are all predominantly female users.
4. 96% of online US teens use YouTube, that’s up from 87% in 2014.
5. In a recent comScore survey, the 18 to 34-year-old millennial market rated the app essential.
6. 11% of YouTube users are 65 or older, yet it ties 1st (with Facebook and LinkedIn) among social networks for senior use.
7. Ages 35 to 54 (generation X) watch more than 1.5 billion YouTube videos per day.
8. 58% of all US adults use YouTube, compared to 26% who use Instagram and 15% who use Twitter.
9. 67% of YouTube users have some college education.
Usage Statistics
10. 1 billion hours of videos are watched every day, that works out to be about 114,000 years every day.
11. The top 10 viewed videos in 2017 received more than 630 million views equaling more than 40 million hours of viewing time.
12. The top 10 ads on YouTube generated 539 million views, 14 hours of viewing time, and 3.6 million likes.
13. 70% of users turn to YouTube to solve a problem and 86% regularly use YouTube to learn new things. Millennial’s use is even higher at 93%.
14. 18% of US adults get their news from YouTube, compared to 45% on Facebook and 11% on twitter.
15. 68% of US adult time using multimedia apps is YouTube followed by Netflix at 21%.
16. 48% of online video viewers named YouTube as their top video site followed by Netflix at 29%.
17. YouTube is the 2nd highest ranked website in the world.
18. More than 70% of users time on YouTube is watching videos recommended by artificial intelligence algorithms.
19. Mobile devices account for more than half of all YouTube views, and the average mobile viewing session is longer than 60 minutes.
20. 100 million hours of YouTube videos are displayed on large screen TVs, an increase of 70% from the previous year.
Business Statistics
21. More than $2 billion has been paid to copyrights holders who’ve made claims through content ID, which helps identify copyrighted material.
22. The highest-paid YouTube star (DanTDM) earned $16.5 million last year and the top 10 highest-paid YouTube stars earned a combined 127 million in 2017.
Ad Statistics
23. 51% of US marketers run YouTube video ads and 62% say they plan to increase their YouTube video ad spend in the next 12 months.
24. YouTube accounts for 27.1% of digital ad spend by US marketers.
25. 70% increase in 6 second bumper ads during the 1st two quarters of 2017 with YouTube’s figures showing a 70% improvement in brand awareness and 90% increase in ad recall.
26. Visitors pay more attention to YouTube advertising than TV advertising.
Performance Statistics
27. 70% of US marketers are confident YouTube videos lead to purchases, and 81% are confident YouTube videos create engagement.
28. YouTube is the 3rd most valued social media platform for B2C marketers and number 4 for B2B marketers.
29. YouTube’s figures show that using bumper ads to remarket to TrueView increased viewers ad recall by 42 to 104%.
30. YouTube also found that viewers who see TrueView ads are 10 times more likely to engage with the brand.