Welcome to Basics of AdWords!
This is a fundamental course for those who want to learn the basics of AdWords. The course will provide the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign’s performance.
What’s included in this course?
Once you’ve completed this course, you’ll know how AdWords works. You’ll also learn about the following:
- How online advertising and AdWords can help your clients meet their advertising goals.
- Google Search Network and Google Display Network campaign creation and management.
- How to measure ad performance and optimize campaigns.
- Industry best practices and strategies.
Throughout this course, we’ll use Acme Agency and its clients as an example. Acme Agency is a fictitious digital advertising agency that employs 25 people and is headquartered in San Francisco. Acme manages AdWords accounts for small- and medium-size businesses located throughout the United States, and offers comprehensive marketing planning services, including advertising with AdWords.