Equipment First let’s break it up into what you need and why. What you need for a good video production is a Background/Location, Lighting, Sound, and Filming. Background Background represents what you want to communicate in your video, for example if you’re doing a channel on racing cars being at the racetrack would be an […]
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Effective Videos Are Made Before Production As you’ve already discovered, there’s more to creating videos than shooting a video on your phone an uploading to YouTube. You need to create videos with audience retention in mind. The higher your audience retention, the more those metrics let YouTube know that your video is quality content. If
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Finding Winning Video Topics The first step to a successful video campaign begins with video keyword research.Similar to optimizing for Google search results, you need to optimize for YouTube results, but that’s where the similarity ends. With normal SEO keyword research, you focus on a combination of competition and search volume, but that process does
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