SEO

Building Optimized Web Pages There is no one single SEO factor to guarantee search engine rankings… Having a great <title> won’t help you if the page has low quality content. Having many inbound links won’t help if they are all from low quality sources. It takes a combination of positive factors working together in harmony that […]

The Basics of Search Engine Friendly Design and Development Search engines are limited in how they crawl the web and interpret content. A web page doesn’t always look the same to you and me as it looks to a search engine. In this section, we’ll focus on specific technical aspects of building (or modifying) web

Instructor: John Larson (john.larson@unlv.edu). Welcome to Introduction to Search Engine Optimization. This class designed to teach you the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engine results. Course Outline Week One – Search Engine Basics Week Two – Keyword Research Week Three – SE Friendly Design Week