Search Engine Abilities and Limitations An important aspect of search engine optimization is making your website easy for both users and search engine spiders to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see or understand a web page the same way a human does. SEO helps the search […]
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The Different Types of Searches What are users looking for? There are three types of searches that users generally perform: Go, Know and Do. Navigational Queries – There are “Go” searches or search queries that seek a particular online destination, such as Facebook or the homepage of the Caesars Palace. Information Queries – These are
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What is Search Engine Optimization? Search Engine Optimization or SEO is the process of improving the visibility of a website or a web page in the search engine “natural,” or unpaid (“organic” or “algorithmic”) search results. All major search engines such as Google, Bing, and Yahoo have such results, where web pages and other content such
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