Prevalence, Clarity and Accuracy What’s the policy? Ad text must be relevant, clear, accurate, and descriptive of the products or services offered. Relevance Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, […]
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Show Your Ads with Google+ Endorsement Google+ makes it easy for people to share web content. When you link your Google+ page to your ads, Google can show more endorsements for your business from your customers and supporters. This can raise the social awareness of your business and increase its relevance. To link your Google+
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Enhance Your Ad with Extensions This extra information, called ad extensions, will appear with your ad on Google.com, and in some cases across the Google Display Network. There’s no cost to add extensions to your campaign, but as always you’re charged for clicks on your ad, and the costs-per-click (CPCs) for ads above search results