Return On Investment (ROI) When you use AdWords to increase conversions such as sales, leads, and downloads, it’s a good idea to measure your return on investment (ROI). Knowing your ROI, you’ll be sure that the money you’re spending on AdWords advertising is going to a good cause: healthy profits for your business! What’s ROI? […]
31 Measuring AdWords Read More »
Defining Ad Quality People use Google because they find what they’re looking for fast – whether it be the latest news, best candy bar, or closest pizzeria. This is the essence of relevance: Google provides users with the most relevant search results based on their search. Relevance doesn’t end with Google’s search results, they also
30 Quality Score & Ad Rank Read More »
Setting a Budget If you’ve ever planned a vacation, you know the importance of identifying a limit for how much you can spend while allowing for the unanticipated. In the same way, AdWords lets you set daily budgets for your campaigns with the flexibility to change them at any time. Decide how much to spend
29 Introduction to Budgets Read More »