Creating Successful Text Ads It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines in this article to create an ad that’s accurate, to-the-point, and engaging – and […]
Optimizing Keywords Use these tools to find new keywords and to identify which keywords to optimize: Use the Keyword Tool to brainstorm ideas for keyword lists and find negative keywords while you’re creating a campaign. Once the tool has generated some initial ideas, you can then enter the relevant results back into the tool to
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Improving Your Results Now that you’re up and running, have the hang of managing your ads, and are measuring your results, it’s time to think about optimizing your account. Optimization can be aimed at getting you more traffic and better leads, lowering your ads’ costs, or improving your return on investment (ROI), among other advertising
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