Old Adwords

Budget Strategy Basics You can set your marketing budgets for online campaigns the same way you would for any other form of media. But sometimes it pays to use a different approach that’s tailored to the unique strengths of online advertising. In this section, I’ll identify some of the key advantages of online campaigns, and […]

Understanding Conversion Tracking Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information. Example You have a website for your clothing store, and when customers submit their

Improve Campaign Performance with AdWords Tools AdWords has lots of powerful and effective tools to help you with keywords, conversions, placements, and more. Which ones you use will depend on your campaigns’ specific goals. Here’s a brief description of six of these tools, and where you can find more detailed information. Keyword Tool Helps you