Old Adwords

Here are your supplement reading materials. Download these PDF’s for your fuure reference: What is AdWords.pdf Five AdWords pillars.pdf AdWords account overview.pdf Setup AdWords.pdf AdWords account structure.pdf AdWords cheat sheet.pdf AdWords terms for beginners.pdf Choosing the right keywords.pdf Determining AdWords budgets.pdf Writing great ads.pdf Advertising previews.pdf Targeting mobile.pdf Quality Score.pdf Understanding landing pages.pdf Using negative […]

Achieving Profitability Knowing how to accurately assess whether a campaign is making or losing money is key to success and normally a prerequisite to growth. If you determine that your campaign isn’t profitable, achieving profitability is often possible by comparing your cost-per-acquisition (CPA) with your expected profit-per-conversion and adjusting keywords or CPC bids to a

Performance-based Bidding Basics When your campaign is focused on performance, it’s important to understand how adjusting your bids impacts each performance metric. This article covers the basic principles of bidding to maximize performance, and explains how to balance your bidding strategy for different business objectives. Bidding to balance sales volume and profitability Conversion rates don’t