Navigating Your Account For those of you who are new to AdWords, take a few minutes to explore the six main tabs: Home, Campaigns, Opportunities, Tools and Analysis, Billing, and My account. Home: This contains your Account Snapshot page, an easy-to-read summary of important account information. Campaigns: Here’s where you’ll spend most of your time […]
05 Setting Up an AdWords Account Read More »
The Google Network Your customers tend to do a lot online – they search, they shop, they read the news and browse interesting websites. You want to reach them no matter what they’re doing on the web. The answer, the Google Network. This is the name of the ad platform where your AdWords ad can
04 Introduction to the Google Network Read More »
Difference Between Google Search Results And Advertisements When people search on Google for something they want, they find two types of results: search results and AdWords ads. Search results appear as links on search results pages and aren’t part of Google’s advertising programs. AdWords ads appear under an “Ads” label and may be placed in
03 Overview of Search Ad Positions Read More »