How Ad Groups Work An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the […]
10 Introduction to Ad Group Management Read More »
Understanding Campaign Status The “Status” column of your “All online campaigns” page tells you whether your campaigns are active or not, and whether your campaign is limited by budget. When you check your account alerts and top-level statistics, check your campaign status as well to make sure that your ads are running as you’d expect
09 Managing Campaigns Read More »
Organizing Campaigns & Ads AdWords is organized into three layers: account, campaigns, and ad groups. It’s important to understanding how these layers can help you organize your ads and keywords into ad groups and campaigns so that AdWords can then target your ads for the right audience. To show ads that are relevant to the searches of
07 Campaign Strategy Read More »