How Placements & Keywords Work Together – move to seperate Display Network section after ad formats and before bidding Placements and keywords team up to determine where your ads will appear on the Display Network and how much you’ll pay for them. You can choose to show your ads based only your keyword list, using […]
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How to Build Your Keyword List – delete this page Selecting the right keyword list for you campaign can help you show your ads to the customers you want as they search for specific terms of visit certain websites. The keywords you choose should match the terms your potential customers would use to find your
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How Keywords Work Keywords are the words or phrases you choose to match your ads with corresponding user search queries. To get your ads to appear when your prospective customer searches for your product or service, you need to choose keywords that match the words or phrases that these potential customers use. By selecting high-quality,
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