Old Adwords

Keyword Matching Options http://youtu.be/ZLfxIKw1V3Y You can use match types with your keywords to help control which searches can trigger your ad. Ranging from broad to narrow, here are the different match types: broad match, broad match modifier, phrase match, exact match, and negative match. In general, the broader the keyword matching option, the more traffic […]

Using keyword match types and choosing keywords for the Display Network: Use keyword match types to better control who sees your ads Keyword match types give you greater control over who sees your ads. For example, with the exact match option, you can make your ad eligible to show up only when someone searches for

Using the Keyword Planner, negative keywords, and the search terms report: Use the Keyword Planner to find and select new keywords. You can get keyword ideas and traffic estimates to help you build a Search Network campaign by using the Keyword Planner. This tool will also show you how a list of keywords might perform