Scenario As you read through this section, think about how you’d approach the following: Fiona wants the landing page for all of her ads to go to the homepage of Fine Furniture’s website. The homepage, however, isn’t very customer-friendly — it’s not clear how to navigate the site, there are too many images, and some […]
The quality of your ads Read More »
To understand how AdWords works, you’ll want to familiarize yourself with some of the key building blocks: where your ads can appear, the quality of your ads, and what you pay for them. You’ll learn about each of these in this module and the ones that follow. As you learned in a previous module, your
Where your ads can appear Read More »
Scenario As you read through this section of the study guide, think about the following scenario: Acme signed a new client, Fiona, who makes and sells eco-friendly furniture. Fiona’s company, Fine Furniture, will be launching a new line of furniture for children and she’s asked you to develop a marketing plan that will increase the
Google’s advertising networks Read More »